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Foreign Market Entry

C/B/3835. The hospitality industry and expansion options

WORDS:
1400
DATE:
2011
PRICE:
19.99 GBP

This paper examines the hospitality industry and aims to examine different types of ownership. The paper identifies the options available for hospitality operators in regards to expansion into different countries. The paper discusses options like franchising, sole ownership, joint ventures, management contracts, strategic alliances, and consortia.

 

KEYWORDS: Hospitality industry, ownership, expansion, new markets, franchising, sole ownership, joint ventures, management contracts, strategic alliances, consortia.,

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