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Foreign Market Entry

C/B/3656. Dissertation. International Market Entry: UK Penetration to Scandinavia through Denmark

WORDS:

10550

DATE:

2011

PRICE:

109.99 GBP

The dissertation looks at the entry of the Scandinavian market by UK companies through Denmark reviewing the measures taken by the Danish government to attract Foreign Direct Investment (FDI) into the country, highlighting the advantages and disadvantages of international market entry for UK companies, exploring the strategies of international market entry, explaining the positive and negative aspects of entering the Scandinavian market through Denmark, describing geopolitical and economic environment of Denmark and other Scandinavian countries, etc. A study is conducted of the entry and expansion to the Scandinavian market by Arriva, a UK bus and rail transport operating company. The methodology of the research is based on the analysis of secondary data. Conclusions are made about the benefits and risks of developing a presence in the Scandinavian market via Denmark.

KEYWORDS: Dissertation, International Market Entry, UK Penetration to Scandinavia, expansion thorough Denmark, Arriva, FDI,