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Foreign Market Entry

C/B/2064. Proposal. Is there a market for Stradivarius in UK?

WORDS:
3900
DATE:
2009
PRICE:
39.99 GBP

The paper proposes research into the expansion of the Spanish fashion brand Stradivarius to the UK market. The background of the company is described, SWOT and Porter’s five forces analysis is used to identify the factors that will affect Stradivarius’ entry to the UK market. Literature relevant for the research is indicted, the methodology is described including the themes for the questionnaire, the timescale of the work is outlined.

 

KEYWORDS: Proposal, Stradivarius, fashion brand, expansion to UK, SWOT, Porter’s Five Forces, foreign market entry, International marketing,

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