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Foreign Market Entry

C/B/2051. Strategic analysis of Tesco's entry to India

WORDS:
3700
DATE:
2009
PRICE:
39.99 GBP

The paper examines the option of Tesco’s expansion to India describing India’s retail potential, conducting SWOT analysis of the Indian retail environment and SWOT (TOWS) analysis of Tesco’s entry to the Indian market. Tesco’s entry strategy is suggested using Ansoff’s matrix, the problems that may face a new entrant in the retail segment are reviewed, Tesco’s partnership with TATA company is considered, their marketing strategy is outlined.

 

KEYWORDS: Tesco, Indian retail market, market entry, SWOT, TOWS, Ansoff,

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