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Foreign Market Entry

C/B/1735. Global Marketing in Zimbabwe

WORDS:
2400
DATE:
2009
PRICE:
29.99 GBP

The paper examines business environment in Zimbabwe to investigate the opportunities for the UK-based company planning to expand there. The model of PESTEL, marketing mix and Opportunity and Threats are used in the analysis.

 

KEYWORDS: Zimbabwe, marketing mix, PESTEL, opportunity and threat,

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