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Foreign Market Entry
C/B/1589. IKEA Report
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper reports on the practices of IKEA looking at the chances of the company's success in the Brazilian furniture market and discussing whether they should adopt a franchising model or a fully-owned model. Optimal organisational structure for IKEA is considered.
KEYWORDS: IKEA, Brazilian furniture market, franchising, organisational structure,
Other Papers On: IKEA
Other Papers On: Foreign Market Entry
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