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Foreign Market Entry

C/B/1556. Difference in business environment between UK and India: Exporting to India

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper reviews the theories of international marketing with the focus on the Uppsala model applying it to the business environment of India. The differences between Indian and British cultures are discussed offering advice about marketing strategies that should be used for the Indian market entry.

 

KEYWORDS: International Marketing, India, cultural differences, market entry,

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