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Foreign Market Entry

C/B/1391. Macro environmental factors of Columbia: PEST analysis

WORDS:
2400
DATE:
2009
PRICE:
29.99 GBP

The paper examines strategic options for the entry of Go Natural to Columbia. Analysis of the Columbian market is conducted using the PEST framework and making conclusions about the risks and benefits of Columbian macro environmental factors.

 

KEYWORDS: Macro environment, Columbia, PEST, Go Natural,

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