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C/B/2603. Armellini Italian Ice Cream and Coffee Chain: Case Study

WORDS:
2200
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the family owned Armellini Italian Ice Cream and Coffee chain analysing their strategic decision making during the periods of formation and growth, and discussing their Management by Objectives (MBO) style, the implications of their franchise policy, the issues of funding and financial risks, etc.

 

KEYWORDS: Armellini Italian Ice Cream and Coffee Chain, Management by Objectives, family business,

 
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