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EU Business

S/B/310. Analysing Furniture Industry within EU

WORDS:
3300
DATE:
2008
PRICE:
39.99 GBP

The paper examines the external environment of the furniture industry within the European Union market offering an overview of the industry in the past and at present, and offering strategic analysis of IKEA within the frameworks of Porter's Five Forces and PEST models.

 

KEYWORDS: IKEA, furniture industry, Porters Five Forces, PEST,

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Other Papers On: Porter's 5 Forces Analysis
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