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Entrepreneurship
C/M/1191. Change and Entrepreneurial Strategies of BOC and Lily O'Brien
- WORDS:
- 1100
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the strategic change and entrepreneurial strategy using a case study of BOC Industrial Gases and chocolatier Lily O’Brien. The reasons behind the chosen strategies and the lessons learnt from the experiences of both companies are discussed in the context of change management and the theory of entrepreneurship. The paper has no reference list.
KEYWORDS: Organisational Change, Entrepreneurialism, BOC Industrial Gases, Lily O’Brien,
Other Papers On: Change Management
Other Papers On: Entrepreneurship
Other Papers On: BOC Industrial Gases
Other Papers On: Lily O’Brien
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