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C/B/4186. Review of the case study “High Tech Components”

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

This paper answers a variety of questions on a case study titled “High Tech Components”, found in Entrepreneurship and Small Business by Paul Burns. The paper begins by providing background information on the company, and is split into sections. The first section discusses the reasons why High Tech has become successful, and examines the company’s use of the SPT concept, branding, and positioning strategy. The ongoing business risks that threaten the company are assessed through use of the 4P analysis, and the paper uses Porter’s Five Forces analysis to examine the market.

 

KEYWORDS: High Tech Components, High Tech, SPT, branding, positioning, 4P analysis, Porter’s Five Forces, Marketing Strategy, Marketing mix,

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Other Papers On: High Tech Components Inc
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