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Entrepreneurship

C/B/2652. Role of entrepreneurship, innovation and creativity in modern business

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the importance of entrepreneurship and idea generation in modern business environment making references to the theory of entrepreneurship, and discussing the role of innovation and creativity in entrepreneurialism. The model of using windows of opportunity in entrepreneurs’ activities is presented, entrepreneurial functions within the organisation are explained.

 

KEYWORDS: Entrepreneurship, innovation, creativity,

 
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