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C/B/2616. Ergo: Open sourcing research on complicated markets. Harvard Business School Case study analysis

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2750
DATE:
2010
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29.99 GBP

The paper analyses “Ergo: Open sourcing research on complicated markets” a Harvard business school case study by Baskar Chakravorti and Natalie Kindred. As a primary source research and consulting firm that specialises in obscure industries, opaque markets, and complicated geographies, Ergo was working on a joint-venture deal with a foreign sovereign wealth fund in 2009. The paper examines that, though this project would boost Ergo's visibility (and revenues) in international markets and represent a major step for the young firm, it also meant Ergo's leadership team would need to revisit some major strategic questions. Conflicts of professional interest, whether to embrace expansion or diversification, and to what extent Ergo's model of open-sourced expertise was even scalable are explored. Problem statements, problem analysis, identification and evaluation of alternatives and strategic recommendations are put forward

 

KEYWORDS: Ergo, business analysis, international business, international market, sovereign wealth fund, business strategy, markets, expansion, diversification, open sourcing, research, consultancy, expertise, entrepreneur, case study, harvard,

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