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Corporate Strategy: Theoretical Aspects

S/B/626. Developing prescriptive theories of strategy

WORDS:
1850
DATE:
2011
PRICE:
19.99 GBP

The paper argues whether it is possible to produce accurate and reliable prescriptive theories of strategy in conditions of market uncertainty. The concepts of Resource Based View (RBV) and sustainable competitive advantage are discussed reflecting on the role of effort and luck in the discovery of a valuable strategic opportunity.

 

KEYWORDS: theories of strategy, Resource Based View, RBV, competitive advantage,

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