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Corporate Strategy: Theoretical Aspects

S/B/464. To what extent can the concept of Generic Strategies help to explain the Competitive Advantage of UK fashion retailers?

WORDS:
4100
DATE:
2009
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49.99 GBP

The paper examines the concept of competitive strategy looking at the model of Porter's generic strategy and discussing the basic types of competitive advantage, i.e. cost leadership and differentiation. The application of Porter's model is discussed with reference to Selfridges' merchandise strategy.

 

KEYWORDS: Porters generic strategy, competitive advantage, cost leadership, differentiation, Se,

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