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Corporate Strategy: Theoretical Aspects
S/B/347. Metaphors and their implications on Organisational Life
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines the use of metaphors in organisational context providing definitions of metaphor, and arguing the impact of seeing organisational life as a 'machine', an 'organism', and a 'culture'. The author's personal experience of encountering 'organisational' metaphors is discussed.
KEYWORDS: Organisation, metaphor,
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