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Corporate Strategy: Theoretical Aspects
E/B/226. Evaluate how strategy approaches adopted by the organisation impact on different communication practices in the changing environment
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the concept of strategy discussing academic approaches to the barriers for strategy development, innovative practices, etc. Communication applications are discussed including organisational relationship positioning (ORP), contrasting situational analysis (SA), and other management strategies.
KEYWORDS: Strategy, organisational relationship positioning, contrasting situational analysis,
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