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Corporate Strategy: Theoretical Aspects

C/B/4357. Business level strategies and their role in company's competitive advantage

WORDS:
2350
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the features of business level strategies (BLS) explaining the concept of BLS, and analysing Porter’s generic strategy, cost leadership strategy, differentiation strategy, focus strategy, corporate diversification strategy, etc.

 

KEYWORDS: Business level strategies, competitive advantage, Porter’s generic strategy, cost leadership, differentiation, diversification,

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