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Corporate Strategy: Theoretical Aspects

C/B/4118. Approaches to strategy formulation and implementation

WORDS:
5650
DATE:
2011
PRICE:
59.99 GBP

The paper examines approaches to strategy formulation and implementation comparing two anonymous organizations operating in the software and yoghurt industries, of which one is young and dynamic, and the other is mature and stable. Different perspectives on strategy development are considered establishing their link with organisational culture and structure.

 

KEYWORDS: strategy formulation and implementation, software and yoghurt industries,