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Corporate Strategy: Theoretical Aspects

C/B/3645. Impact of corporate culture on organisational strategy: theory and example of Southwest Airlines

WORDS:
1200
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the importance of corporate culture for company success discussing how corporate culture can assists in the execution of strategy and in providing a desirable and uniform behavioral standard for employees. The example of corporate culture in Southwest Airlines is considered.

 

KEYWORDS: corporate culture, organisational strategy, Southwest Airlines,

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