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Corporate Strategy: Theoretical Aspects

C/B/3636. Review of articles “Star Trek strategy: real strategy at work” by Brews and “The mind of strategist: the art of Japanese business” by Ohmae

WORDS:
1500
DATE:
2011
PRICE:
19.99 GBP

The paper reviews the articles “Star Trek strategy: real strategy at work” by P.J. Brews on the use of planning and analytical tools in strategy formation (SWOT, Porter’s Five Forces), and “The mind of strategist: the art of Japanese business” by K. Ohmae on the role of creative inspiration and innovation in the development of business strategy. Similarities and differences between the two approaches are highlighted.

 

KEYWORDS: Review, Star Trek strategy: real strategy at work, Brews, The mind of strategist: the art of Japanese business, Ohmae,

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