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Corporate Strategy: Theoretical Aspects

C/B/3587. Planning and cognitive approaches to strategy formulation

WORDS:
1900
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the schools of thought used in strategic management, i.e. a planning school of thought and a cognitive school of thought, arguing whether strategy formulation is a logical and formalised process or whether it has an emergent and spontaneous character.

 

KEYWORDS: Planning school of thought, cognitive school of thought, strategy formulation,

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