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Corporate Strategy: Theoretical Aspects

C/B/2282. Comparative analysis of Mintzberg's and Whittington's schools of strategy

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

The paper examines theoretical approaches to corporate strategy reviewing the ideas of Mintzberg and comparing them to the approaches formulated by Whittington. Similarities and differences between the two schools of thought are identified.

 

KEYWORDS: Mintzberg, Whittington, corporate strategy,