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Corporate Strategy: Theoretical Aspects

C/B/1792. Strategic fit and strategy process

WORDS:
2700
DATE:
2009
PRICE:
29.99 GBP

The paper examines analytical concepts and models of business policy relevant for the understanding of strategic fit. The stages of the strategy process are described including their purpose, tools and limitations. The models of PESTEL, Porter’s 5 forces, competitive advantage and value chain analysis are discussed and evaluated from the perspective of their role in strategic development planning.

 

KEYWORDS: Strategy, strategic fit, PESTEL, Porter’s 5 forces, value chain analysis, competitive advantage,

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