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Corporate Strategy: Theoretical Aspects
C/B/1559. Is Strategy a Dynamic Tool?
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines whether the strategy formulation and implementation is a dynamic process to be viewed over a long-term or a short-term period. References are made to the positioning school of strategic management, the resource-based view of the firm, and the emergent perspective of strategy.
KEYWORDS: Strategy, Porter, Emergent, Leadership, RBV,
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