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Corporate Strategy: Theoretical Aspects

C/B/1114. Strategy implementation at Jetstar

WORDS:
2500
DATE:
2008
PRICE:
29.99 GBP

The paper reports on the strategy of a small low cost airlines company Jetstar operating primarily within the Asia Pacific region. The company's structure is examined, their external analysis is conducted using Porter's 5 forces model, their competitive advantage and organisational strategy are described suggesting how Jetstar can diversify their business.

 

KEYWORDS: Strategy implementation, Jetstar, low cost airlines, Porter's 5 forces, strategic man,

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Other Papers On: Porter's 5 Forces Analysis
Other Papers On: Corporate Strategy: Theoretical Aspects
Other Papers On: Jetstar Airways

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