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Corporate Strategy: Theoretical Aspects

C/B/1089. Perspectives of strategic planning

WORDS:
1100
DATE:
2008
PRICE:
19.99 GBP

The paper describes the importance of strategic planning based on the study of external factors affecting the performance of an organisation (PESTEL model), the balanced scorecard as a method of performance measurement, etc. Various perspective of strategic planning are considered including the perspectives of learning, growth, business process development, customer satisfaction, financial development, etc. The SMART framework for the company's objectives is described.

 

KEYWORDS: strategic planning, PESTEL, balanced scorecard, performance measurement, SMART,

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