Browse our collection of papers in
Corporate Strategy: Case Studies

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C/B/2494. Corporate strategy of Marks and Spencer

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper examines the corporate strategy of Marks and Spencer (M&S) outlining the weaknesses in the company’s operations and corporate management, and analysing their transformational strategy and new corporate direction including M&S international expansion. Future perspectives of M&S strategic development are considered.

 

KEYWORDS: Corporate strategy of Marks and Spencer, M&S,

 

S/B/559. Dissertation. British Airways: Business strategy

WORDS:
18050
DATE:
2010
PRICE:
189.99 GBP

The dissertation investigates the business strategy of British Airways (BA) providing a review of literature on the theory of strategy including the concept of strategy, strategic models and their critical analysis. Analysis of the airline industry is performed using the models of PEST, Porter's five forces and SWOT, BA analysis is conducted critically evaluating the company's business strategy. Research methodology is described outlining advantages and disadvantages of data collection techniques, research strategies and approaches. Conclusions are made about BA strategies and their outcomes.

 

KEYWORDS: Dissertation, British Airways Business strategy, PEST, SWOT, Porter’s Five Forces, airline industry,

 

C/B/2471. Development strategies of Marks and Spencer

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

The paper examines the development strategies of Marks and Spencer (M&S) providing an overview of the company’s history along the lines of the Ansoff Growth Matrix, and discussing the directions and areas of the M&S restructuring strategy including product development, diversification strategy, mergers and acquisitions, etc. The impact of the development strategies on M&S performance is assessed suggesting a further development plan.

 

KEYWORDS: Development strategies, Marks and Spencer, M&S, Ansoff,

 

C/B/2467. Assessment of Kodak's Digital Imaging Strategy

WORDS:
3200
DATE:
2010
PRICE:
39.99 GBP

The paper examines the digital imaging (DI) strategy of Kodak providing rationale for the DI development, examining Kodak’s success factors, and discussing the company’s resources and capabilities to compete in the market of digital imaging products including their acquisition strategy.

 

KEYWORDS: Kodak, Strategic Management,

 

C/B/2458. Analysis of Lafarge's business environment and future strategies

WORDS:
1850
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the business environment of the UK construction company Lafarge conducting their PEST analysis, describing the building materials sector of the construction industry, and considering the strategic development of the company. Recommendations are suggested about Lafarge’s future strategies with regard to investment in the emerging markets, innovation, cost reduction, etc.

 

KEYWORDS: Lafarge, business environment, future strategies, PEST, construction industry, building materials,

 

C/B/2440. EMI Music: analysis of decline and strategic perspective

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the problems currently faced by the UK music publisher EMI Music analysing the causes of their sales’ decline, flaws in investment decisions, new artists’ recruitment, and poor integration of strategic assets. The transformation to the digital music and the needs of the music market are discussed. The paper has no references.

 

KEYWORDS: EMI Music, decline, strategic assets, digital music,

 

C/F/726. Financial analysis and corporate strategy of Cadbury

WORDS:
5100
DATE:
2010
PRICE:
59.99 GBP

The paper looks at the financial position and corporate strategy of the UK confectionery Cadbury providing background information about the company and conducting their Porter’s Five Forces and SWOT analysis, analysis of financial ratios for 2006-2008, and PEST analysis of the confectionaries’ industry. Recommendations are suggested about the future strategic directions of the company.

 

KEYWORDS: Financial analysis, corporate strategy, Cadbury, confectionaries, Porter’s Five Forces, PEST, SWOT,

 

C/B/2433. ‘Systems Infrastructure at Google (A)' and ‘Systems Infrastructure at Google (B)'. Harvard Business School Case study analyses

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper analyses “Systems Infrastructure at Google (A)” and “Systems Infrastructure at Google (B)” case studies by Hill and Stecker. The case studies “Systems Infrastructure at Google”, (A) and (B), present a problem of unprecedented characteristics which the Google corporation is facing in the year 2007. Focused on the Infrastructure division of the company, headed by Bill Coughran, the study sheds light on how Google’s success has put pressure on the Infrastructure organisation via an escalation of scale and rapidly increasing demand on Google’s systems. Although Coughran had an excellent record of managing engineers for innovation while maintaining business imperatives, the rapid growth of the company and the threats it posed for the very culture which fostered Infrastructure’s innovation, inevitably led to Coughran’s questioning whether it was time for a ‘next generation’ management approach. This paper will address Coughran’s concerns by providing a background analysis, problem statement, problem analysis, identification and evaluation of alternatives and, finally, strategic recommendation.

 

KEYWORDS: Google, systems infrastructure, leadership, innovation, engineering organisations.,

 

C/EI/127. Twitter. Harvard Business School Case study analysis

WORDS:
1900
DATE:
2010
PRICE:
19.99 GBP

This paper analyses “Twitter” case study by Piskorski and Chen. This paper looks at Twitter, the social networking site, and analyses the information to provide background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations. It also explores the benefits of using social platforms and potential monetization strategies for Twitter.

 

KEYWORDS: Twitter, Social Networking: Business Analysis, Strategy, Piskorski, Chen,

 

C/B/2432. TopCoder (A): Developing Software through Crowdsourcing. Harvard Business School Case study analysis

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper analyses 'TopCoder (A): Developing Software through Crowdsourcing' case study by Lakhani, Garvin and Lonstein. TopCoder make use of a unique business model which incorporates a vast element of ‘crowd sourcing’. This paper offers background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations. The essay evaluates TopCoder’s operations and discusses the company’s unique business approach. It also evaluates TopCoder’s community of programmers and their loyalty to the organisation. The essay places a focus on the possible outcomes of a potential competitor arising with a similar business approach and the impact this would have on TopCoder.

 

KEYWORDS: Software development, crowd sourcing, TopCoder, business model, Lakhani, Garvin, Lonstein, Crowdsourcing,

 

C/B/2431. IBM Retail Business Assessment at Dillard's, Inc.: Managing Staffing Levels to Improve Conversion. Harvard Business School Case study analysis

WORDS:
950
DATE:
2010
PRICE:
9.99 GBP

This paper analyses 'IBM Retail Business Assessment at Dillard's, Inc.: Managing Staffing Levels to Improve Conversion' case study by Ton. The study of Dillard’s Inc., Texas is conducted aiming increase its conversion rate and enhance sales according to the result of data gathered using IBM Smart Surveillance Solution (S3) system. This paper provides background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations. Effect of staffing levels on conversion rate is analysed.

 

KEYWORDS: IBM, Conversion Rate, Dillard’s Inc., Smart Surveillance Solution (S3) system.,

 

C/B/2430. Google Inc. Harvard Business School Case study analysis

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

This paper analyses “Google Inc” case study by Edelman and Eisenmann. It provides background analysis, problem statement, problem analysis, identification and evaluation of alternatives and strategic recommendations. The paper also analyses the strategic significance of network effects in search-related advertising and for Google's prospects in the portal, e-commerce intermediary, and desktop operating system businesses. Also, it explores whether pursuit of the latter opportunities such as content hosting, cloud communication and mobile technology is consistent with Google's mission and culture.

 

KEYWORDS: Google, Search, Information, Digitalization, Strategy, Innovation, Harvard case study, Edelman, Eisenmann,

 

S/B/556. Corporate strategy of Coors Brewers Ltd

WORDS:
2300
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the current position of Coors Brewers and the strategic options for their future development including value chain costs, new products development, expansion to China, strategic alliances with other companies, etc. Suitability, feasibility and acceptability of these strategic options are examined highlighting the least successful scenarios and suggesting recommendations about the ways to achieve Coors' objectives.

 

KEYWORDS: Coors Brewers, strategic options,

 

S/B/551. Kraft Foods vs. Hansen Natural Corporation in Global Marketplace

WORDS:
1000
DATE:
2010
PRICE:
19.99 GBP

The paper compares the position of Kraft Foods and Hansen Natural Corporation in the snack and sweets market looking into the companies' history, and examining their products, sales, customer contacts, and business strategies.

 

KEYWORDS: Kraft Foods, Hansen Natural Corporation,

 

C/B/2412. Country House Hotel Market: Case Study of Eriska Hotel

WORDS:
3200
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the business environment of the UK hospitality industry examining the trends in the country house hotel market in conditions of the current economic crisis, swine flu epidemics, environmental concerns, business integration, etc. A case study of Eriska Hotel is conducted exploring their position with regard to human resource, food and beverage sales, etc. Strategies are considered to improve Eriska Hotel’s performance using Ansoff’s intensive growth model and suggesting short, medium and long-term plans of the company’s development.

 

KEYWORDS: Ansoff, Eriska Hotel, country house hotel, hospitality,

 

C/B/2352. Business, market and product opportunities of Megatoys

WORDS:
640
DATE:
2010
PRICE:
9.99 GBP

The paper looks at the business, market and product opportunities of the US toy manufacturing company Megatoys suggesting recommendations about their online retailing, expansion to the Asian market, introduction of seasonal products, and cuts in the production of toys that demand safety regulation. The paper has no references.

 

KEYWORDS: toy manufacturing, Megatoys,

 

C/B/2344. Evaluation of IBM strategy

WORDS:
2350
DATE:
2010
PRICE:
29.99 GBP

The paper offers a case study of IBM strategy conducting the company’s analysis within the framework of McKinsey 7S model, identifying strategic intent of IBM, discussing their strategic options for future growth, describing their activities related to trade-offs, and evaluating their strategy in terms of positioning and capabilities in the current economic climate. The paper has no references.

 

KEYWORDS: IBM strategy, McKinsey 7S, strategic options, growth,

 

C/B/2343. Presentation. Asda – Britain's Cheapest Supermarket

WORDS:
1
ADD-ONS:
14 slides
DATE:
2010
PRICE:
19.99 GBP

This is a presentation of the study “Asda – Britain’s Cheapest Supermarket” providing bullet-point information on Asda’s strategic management after their acquisition by WalMart including the so-called ‘balance management’ of the company’s transformation, the strategy of the ‘virtuous circle’, HRM practices and styles, organisational structure, management monitoring, etc.

 

KEYWORDS: Asda, WalMart, acquisition, transformation, virtuous circle strategy,

 

C/B/2337. Strategy of General Motors in Europe

WORDS:
1500
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the strategy of General Motors (GM) in Europe addressing their indecision to sell GM Europe. The background of GM Europe is reviewed, the company’s plans of restructuring their European operations are discussed.

 

KEYWORDS: General Motors, GM in Europe,

 

C/B/2310. Apple: Analysis of socio-cultural factors affecting the firm

WORDS:
1
ADD-ONS:
12 slides
DATE:
2010
PRICE:
12.99 GBP

This is a 12-slide presentation of the research into consumer buying behaviour towards Apple products presenting information on the company’s sales in 2009, purchasing patterns for ‘green technology’ products, Apple’s product strategy with regard to social networking and “I” identity (iPod, iPhone, etc.), Web 2.0 and Web 3.0 technologies, trends in Geo Social Networking practices explored by Apple, etc.

 

KEYWORDS: Apple, Web 2.0, Web 3.0, Geo Social Networking,

 

C/B/2291. Sony' International Strategies

WORDS:
1850
DATE:
2010
PRICE:
19.99 GBP

The paper reports on the position of Sony examining their resources and capabilities, analyzing international expansion and diversification strategies of Sony, comparing Sony to other Japanese multinational businesses, and evaluating the effectiveness of Sony’s acquisitions and joint ventures. The paper answers the following questions: Analyse Sony’s resources, capabilities and competencies as depicted in the case, and explain why it has grown successfully in the competitive consumer electronics industry. As an atypical Japanese corporation, comment on the role played by Sony’s corporate culture. Outline and critically evaluate Sony’s strategies, including internationalisation and diversification strategies, in the period 1987 to 2000. Do you consider the strategy changes involved to be evolutionary, or mark a paradigm shift in terms of Sony’s definition of the business it was in?

 

KEYWORDS: Sony, resources and capabilities, international strategy, diversification,

 

C/B/2277. Report on performance, business ethics and future prospects of Compass Group

WORDS:
2700
DATE:
2010
PRICE:
29.99 GBP

The paper reports on the strategy and performance of the food service company Compass over 2001-2005 addressing ethical issues related to the leaked details of 2006 UN tenders allegedly gained by the company through bribery. Compass’s opportunities and threats in the US and UK markets are evaluated suggesting strategic recommendations about customer relationship practices.

 

KEYWORDS: Performance Evaluation, Business Ethics, Bribery, Food Service,

 

C/B/2265. Strategic directions of pharmaceutical companies GSK, Pfizer and Novartis

WORDS:
1250
DATE:
2010
PRICE:
19.99 GBP

The paper examines the strategic development of companies operating in the pharmaceutical industry, i.e. GlaxoSmithKline (GSK), Pfizer and Novartis. Key competences, capabilities and resources of GSK are discussed with references to the theory of strategy.

 

KEYWORDS: GlaxoSmithKline, GSK, Pfizer, Novartis, pharmaceutical industry, strategic directions,

 

C/B/2264. Strategic Performance of Apple Computer Company

WORDS:
3750
DATE:
2010
PRICE:
39.99 GBP

The paper examines the performance of Apple in 2006 considering the changes in their strategies, describing their new products and the “halo effect” of the iPod, addressing the ethical issues of their advertising campaigns, analyzing Apple’s strategies on the corporate and network levels, and looking at the international strategy formation.

 

KEYWORDS: Strategic Performance, Apple Computer, iPod,

 

C/B/2197. Management strategy for Sony Ericsson

WORDS:
4950
DATE:
2010
PRICE:
49.99 GBP

The paper reports on the development of a management strategy for Sony Ericsson discussing their current strategy, resources and competencies, outlining the structure of the company management, addressing the issues of ethics and corporate social responsibility (CSR), discussing their mission, vision and objectives, evaluating risk mitigation practices, and suggesting a system of performance evaluation and control.

 

KEYWORDS: Sony Ericsson, management strategy, performance evaluation, key performance indicators, KPI,