Browse our collection of papers in
Corporate Strategy: Case Studies
C/B/2344. Evaluation of IBM strategy
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper offers a case study of IBM strategy conducting the company’s analysis within the framework of McKinsey 7S model, identifying strategic intent of IBM, discussing their strategic options for future growth, describing their activities related to trade-offs, and evaluating their strategy in terms of positioning and capabilities in the current economic climate. The paper has no references.
KEYWORDS: IBM strategy, McKinsey 7S, strategic options, growth,
C/B/2343. Presentation. Asda – Britain's Cheapest Supermarket
- WORDS:
- 1
- ADD-ONS:
- 14 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This is a presentation of the study “Asda – Britain’s Cheapest Supermarket” providing bullet-point information on Asda’s strategic management after their acquisition by WalMart including the so-called ‘balance management’ of the company’s transformation, the strategy of the ‘virtuous circle’, HRM practices and styles, organisational structure, management monitoring, etc.
KEYWORDS: Asda, WalMart, acquisition, transformation, virtuous circle strategy,
C/B/2337. Strategy of General Motors in Europe
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the strategy of General Motors (GM) in Europe addressing their indecision to sell GM Europe via Value Chain Analysis. The background of GM Europe is reviewed, the company’s plans of restructuring their European operations are discussed.
KEYWORDS: General Motors, GM in Europe,
C/B/2310. Apple: Analysis of socio-cultural factors affecting the firm
- WORDS:
- 1
- ADD-ONS:
- 12 slides
- DATE:
- 2010
- PRICE:
- 12.99 GBP
This is a 12-slide presentation of the research into consumer buying behaviour towards Apple products presenting information on the company’s sales in 2009, purchasing patterns for ‘green technology’ products, Apple’s product strategy with regard to social networking and “I” identity (iPod, iPhone, etc.), Web 2.0 and Web 3.0 technologies, trends in Geo Social Networking practices explored by Apple, etc.
KEYWORDS: Apple, Web 2.0, Web 3.0, Geo Social Networking,
C/B/2291. Sony' International Strategies
- WORDS:
- 1850
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper reports on the position of Sony examining their resources and capabilities, analyzing international expansion and diversification strategies of Sony, comparing Sony to other Japanese multinational businesses, and evaluating the effectiveness of Sony’s acquisitions and joint ventures. The paper answers the following questions: Analyse Sony’s resources, capabilities and competencies as depicted in the case, and explain why it has grown successfully in the competitive consumer electronics industry. As an atypical Japanese corporation, comment on the role played by Sony’s corporate culture. Outline and critically evaluate Sony’s strategies, including internationalisation and diversification strategies, in the period 1987 to 2000. Do you consider the strategy changes involved to be evolutionary, or mark a paradigm shift in terms of Sony’s definition of the business it was in?
KEYWORDS: Sony, resources and capabilities, international strategy, diversification,
C/B/2277. Report on performance, business ethics and future prospects of Compass Group
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the strategy and performance of the food service company Compass over 2001-2005 addressing ethical issues related to the leaked details of 2006 UN tenders allegedly gained by the company through bribery. Compass’s opportunities and threats in the US and UK markets are evaluated suggesting strategic recommendations about customer relationship practices.
KEYWORDS: Performance Evaluation, Business Ethics, Bribery, Food Service,
C/B/2265. Strategic directions of pharmaceutical companies GSK, Pfizer and Novartis
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the strategic development of companies operating in the pharmaceutical industry, i.e. GlaxoSmithKline (GSK), Pfizer and Novartis. Key competences, capabilities and resources of GSK are discussed with references to the theory of strategy.
KEYWORDS: GlaxoSmithKline, GSK, Pfizer, Novartis, pharmaceutical industry, strategic directions,
C/B/2264. Strategic Performance of Apple Computer Company
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance of Apple in 2006 considering the changes in their strategies, describing their new products and the “halo effect” of the iPod, addressing the ethical issues of their advertising campaigns, analyzing Apple’s strategies on the corporate and network levels, and looking at the international strategy formation.
KEYWORDS: Strategic Performance, Apple Computer, iPod,
C/B/2197. Management strategy for Sony Ericsson
- WORDS:
- 4950
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper reports on the development of a management strategy for Sony Ericsson discussing their current strategy, resources and competencies, outlining the structure of the company management, addressing the issues of ethics and corporate social responsibility (CSR), discussing their mission, vision and objectives, evaluating risk mitigation practices, and suggesting a system of performance evaluation and control.
KEYWORDS: Sony Ericsson, management strategy, performance evaluation, key performance indicators, KPI,
C/B/2195. Market environment and repositioning strategies of Tiger Airways, Singapore
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the operations of the Singapore airline Tiger Airways Private Ltd analysing their market environment, comparing Tiger Airways to their competitors, identifying the company’s competitive advantage and considering the options of their repositioning with regard to the corporate strategy. Recommendations about various forms of repositioning are provided.
KEYWORDS: Singapore airline, Tiger Airways, repositioning,
C/B/2157. Strategic Direction of Pharmaceutical and Biotechnological Companies
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the ongoing changes in the pharmaceutical (pharma) and biotechnological (biotech) industries addressing the challenges facing pharma and biotech companies, i.e. the safety and quality of their products, the pricing of medicines, and the need to engage in profitable commercial relations. Competitive strategies of Johnson & Johnson (J&J), Merck and Pfizer are described, key competences and capabilities of J&J are identified.
KEYWORDS: Pharmaceutical, biotechnological, medicines, Johnson & Johnson, J&J, Merck and Pfizer,
C/B/2156. Using Johnson & Johnson, Pfizer and Merck, identify the strategic direction, which each has chosen, from their websites and other sources. Using appropriate models and theory compare and contrast their strategies and judge which are most likely to succeed in the future. Identify the key competences, capabilities and resources held by 'one' of the companies chosen for the first part of this assignment. How well equipped is it to meet future challenges?
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the ongoing changes in the pharmaceutical (pharma) and biotechnological (biotech) industries addressing the challenges facing pharma and biotech companies, i.e. the safety and quality of their products, the pricing of medicines, and the need to engage in profitable commercial relations. Competitive strategies of Johnson & Johnson (J&J), Merck and Pfizer are described, key competences and capabilities of J&J are identified.
KEYWORDS: Pharmaceutical, biotechnological, medicines, Johnson & Johnson, J&J, Merck and Pfizer,
C/B/2154. Dissertation outline. How can RyanAir maintain their market share?
- WORDS:
- 500
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation seeking to identify how RyanAir can maintain their market share in a highly competitive airline and transportation industries. The outline provides information on the aims and objectives of the research, the areas for the literature review, research methodology and the structure of the dissertation.
KEYWORDS: Dissertation Outline, RyanAir,
C/B/2148. Global strategies of L'Oreal: response to globalisation impacts
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the effects of globalisation on the performance of the cosmetics company L’Oreal describing the company’s background and analysing their responses to the negative impacts of globalisation including an aggressive strategy of brand acquisition, diversification of products within more consumer segments, the use of research and development (R&D), etc. The phases in their strategy of global penetration are detailed, the areas of improvement are highlighted.
KEYWORDS: Global penetration, L’Oreal, globalisation impacts,
C/B/2147. Burberry brand repositioning
- WORDS:
- 1600
- ADD-ONS:
- 12 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the new strategy of Burberry aimed to save their moribund brand reporting on the work of their design teams, the distribution of the Burberry brands, the management of their marketing activities, and the cultural challenges facing the company in international markets. A 12-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Burberry, brand repositioning,
C/B/2118. PEST analysis of McDonald's strategy “Plan to Win”
- WORDS:
- 840
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines McDonald’s strategy aimed to improve their financial conditions presenting the company’s overview, describing their “Plan to Win” and conducting PEST analysis of the factors that can affect the implementation of the strategy.
KEYWORDS: McDonald’s, plan to Win, PEST,
C/B/2109. Corporate Strategy of Forte Hotels
- WORDS:
- 900
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the implementation of strategic management in the Forte hotel group reviewing their acquisition and divestiture strategy and discussing how the acquisition of TraveLodge and Meridien brand names has contributed to Forte’s competitive advantage.
KEYWORDS: Forte group, corporate-level strategy, mergers and acquisitions, diversification, hotel industry,
C/B/2097. Unilever: Path to Growth Strategy
- WORDS:
- 8100
- DATE:
- 2010
- PRICE:
- 89.99 GBP
The paper looks at the strategic direction of Unilever providing background information about the company, discussing their products, and analyzing their “Path to Growth Strategy” (PGS). Analysis of the company is conducted using the models of SWOT and discussing PGS focus areas. The benefits and challenges of the company’s restructuring are highlighted.
KEYWORDS: Unilever, Path to Growth Strategy, PGS, SWOT, restructuring,
C/B/2096. UK healthcare system and strategic issues faced by GlaxoSmithKline
- WORDS:
- 4000
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the challenges facing the companies that operate within the UK healthcare system presenting a case study of the pharmaceutical company GlaxoSmithKline (GSK). The business environment of the UK healthcare system and national health service (NHS) is analysed, SWOT analysis of GSK is conducted, scenarios for the company development are considered, the role of leadership and governance in GSK change management is evaluated.
KEYWORDS: GSK, GlaxoSmithKline, UK Healthcare, National Health Services, NHS, Pharmaceutical,
C/B/2095. Strategic Vision and Mission of Johnson & Johnson
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the performance of Johnson & Johnson (J&J) in the pharmaceutical industry from the perspective of their strategic management considering the company’s strategic vision and mission statement. J&J’s policy towards life-saving and life-enhancing drugs is discussed.
KEYWORDS: Strategic Vision, Mission, Johnson & Johnson, J&J, pharmaceutical industry,
C/B/2086. Strategies of General Electric
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper analyses the strategies of General Electric (GE) from the resource based perspective and from the positioning perspective comparing both perspectives, and providing analysis of GE income statement, cash flow and balance sheet for 2009. Recommendations are suggested about GE strategy for the target years in the future.
KEYWORDS: General Electric, resource based strategy, positioning strategy,
C/B/1996. Jones Lang LaSalle: Reorganizing around the Customer. Harvard Business School Case study analysis
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
This paper is analysing “Jones Lang LaSalle: Reorganizing around the Customer” case study by Gulati and Marshall. This writer of this paper considers if it better to build the new organisation on the existing foundations, or start anew? The essay also looks at how strong was the need to build up a geographical organisation, and in how many regions, could a leader like Riguardi be found in every market and if JLL pursued this goal, should it be done by acquisition or organically? It also asks how important was ongoing service-offering excellence going to be in the future, and which proposal provided the greatest assurance for maintaining an adequate level? The writer also considers how either restructuring affect the morale of the organisation, especially those who had spent their careers within a single service business? Finally analysing how much organisational disruption was good for the firm and was this a good time for radical change? The second part of this essay focuses on how Roberts could best build on the momentum created by the 2001 restructuring and At what point would the “internal noise” of restructuring distract managers from their true task of serving their customers? Because the firm’s goal was to produce an outward-oriented organisation, Roberts did not want the process of restructuring to have the unintended consequence of focusing the organisation’s attention inward.
KEYWORDS: Jones Lang LaSalle, customer strategy, Harvard case study, Gulati, Marshall, reorganising,
C/B/1995. Intuit. Harvard Business School Case study analysis
- WORDS:
- 1950
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper is analysing “Intuit” case study by Cespedes. This paper presents an analysis of a case study written on a company named Intuit. The paper provides background analysis of the case study, problem statement and problem analysis that the company faced. Drawing from the analysis, the paper further on presents strategic recommendations along with creating important linkage between product, sales and services using examples.
KEYWORDS: Intuit, strategic management, Cespedes, Harvard case study, strategy,
C/B/1994. Indian Railways: Building a Permanent Legacy? Harvard Business School Case study analysis
- WORDS:
- 1850
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper analyses “Indian Railways: Building a Permanent Legacy” case study by Khanna, Musacchio and Tahilyani. This report examines the relationship between the financial performance of Indian Railway, the largest state-owned company in the world, and the structure of its organisation. In particular, the report examines the relationship of political factors on the decision making and management of the company, and how this has impacted the company’s performance over the previous 10 years. An evaluation of alternatives to problems is carried out finally looking at strategic recommendations.
KEYWORDS: Indian Railways, state-owned enterprise, managerial performance!,
C/B/1992. Slanket: Responding to Snuggie's Market Entry. Harvard Business School Case study analysis
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper is analysing “Slanket: Responding to Snuggie's Market Entry” case study by Deighton and Kornfeld. This paper is a discussion of the case study of Slanket, the sleeved blanket. It describes the case, and the problem of a copycat product called Snuggie. It discusses how Slanket must use social media such as YouTube, blogs, Facebook, Twitter, online review sites and other online advertising strategies to capitalise the collapse of its main competitor. It also asks how a pioneer in a new product category manages the runaway success of a follower in light of Snuggie becoming a pop culture phenomenon and talked about on popular television programmes. Will the coming of Snuggie mean the end of Slanket?
KEYWORDS: Social media advertising, search engine, buzz, sleeved blanket, keyword advertising, Harvard Case study, Slanket, Snuggie,
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- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
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- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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