Browse our collection of papers in
Corporate Strategy: Case Studies
C/B/2154. Dissertation outline. How can RyanAir maintain their market share?
- WORDS:
- 500
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation seeking to identify how RyanAir can maintain their market share in a highly competitive airline and transportation industries. The outline provides information on the aims and objectives of the research, the areas for the literature review, research methodology and the structure of the dissertation.
KEYWORDS: Dissertation Outline, RyanAir,
C/B/2148. Global strategies of L'Oreal: response to globalisation impacts
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the effects of globalisation on the performance of the cosmetics company L’Oreal describing the company’s background and analysing their responses to the negative impacts of globalisation including an aggressive strategy of brand acquisition, diversification of products within more consumer segments, the use of research and development (R&D), etc. The phases in their strategy of global penetration are detailed, the areas of improvement are highlighted.
KEYWORDS: Global penetration, L’Oreal, globalisation impacts,
C/B/2147. Burberry brand repositioning
- WORDS:
- 1600
- ADD-ONS:
- 12 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the new strategy of Burberry aimed to save their moribund brand reporting on the work of their design teams, the distribution of the Burberry brands, the management of their marketing activities, and the cultural challenges facing the company in international markets. A 12-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Burberry, brand repositioning,
C/B/2118. PEST analysis of McDonald's strategy “Plan to Win”
- WORDS:
- 840
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines McDonald’s strategy aimed to improve their financial conditions presenting the company’s overview, describing their “Plan to Win” and conducting PEST analysis of the factors that can affect the implementation of the strategy.
KEYWORDS: McDonald’s, plan to Win, PEST,
C/B/2109. Corporate Strategy of Forte Hotels
- WORDS:
- 900
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the implementation of strategic management in the Forte hotel group reviewing their acquisition and divestiture strategy and discussing how the acquisition of TraveLodge and Meridien brand names has contributed to Forte’s competitive advantage.
KEYWORDS: Forte group, corporate-level strategy, mergers and acquisitions, diversification, hotel industry,
C/B/2097. Unilever: Path to Growth Strategy
- WORDS:
- 8100
- DATE:
- 2010
- PRICE:
- 89.99 GBP
The paper looks at the strategic direction of Unilever providing background information about the company, discussing their products, and analyzing their “Path to Growth Strategy” (PGS). Analysis of the company is conducted using the models of SWOT and discussing PGS focus areas. The benefits and challenges of the company’s restructuring are highlighted.
KEYWORDS: Unilever, Path to Growth Strategy, PGS, SWOT, restructuring,
C/B/2096. UK healthcare system and strategic issues faced by GlaxoSmithKline
- WORDS:
- 4000
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the challenges facing the companies that operate within the UK healthcare system presenting a case study of the pharmaceutical company GlaxoSmithKline (GSK). The business environment of the UK healthcare system and national health service (NHS) is analysed, SWOT analysis of GSK is conducted, scenarios for the company development are considered, the role of leadership and governance in GSK change management is evaluated.
KEYWORDS: GSK, GlaxoSmithKline, UK Healthcare, National Health Services, NHS, Pharmaceutical,
C/B/2095. Strategic Vision and Mission of Johnson & Johnson
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the performance of Johnson & Johnson (J&J) in the pharmaceutical industry from the perspective of their strategic management considering the company’s strategic vision and mission statement. J&J’s policy towards life-saving and life-enhancing drugs is discussed.
KEYWORDS: Strategic Vision, Mission, Johnson & Johnson, J&J, pharmaceutical industry,
C/B/2086. Strategies of General Electric
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper analyses the strategies of General Electric (GE) from the resource based perspective and from the positioning perspective comparing both perspectives, and providing analysis of GE income statement, cash flow and balance sheet for 2009. Recommendations are suggested about GE strategy for the target years in the future.
KEYWORDS: General Electric, resource based strategy, positioning strategy,
C/B/1996. Jones Lang LaSalle: Reorganizing around the Customer. Harvard Business School Case study analysis
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
This paper is analysing “Jones Lang LaSalle: Reorganizing around the Customer” case study by Gulati and Marshall. This writer of this paper considers if it better to build the new organisation on the existing foundations, or start anew? The essay also looks at how strong was the need to build up a geographical organisation, and in how many regions, could a leader like Riguardi be found in every market and if JLL pursued this goal, should it be done by acquisition or organically? It also asks how important was ongoing service-offering excellence going to be in the future, and which proposal provided the greatest assurance for maintaining an adequate level? The writer also considers how either restructuring affect the morale of the organisation, especially those who had spent their careers within a single service business? Finally analysing how much organisational disruption was good for the firm and was this a good time for radical change? The second part of this essay focuses on how Roberts could best build on the momentum created by the 2001 restructuring and At what point would the “internal noise” of restructuring distract managers from their true task of serving their customers? Because the firm’s goal was to produce an outward-oriented organisation, Roberts did not want the process of restructuring to have the unintended consequence of focusing the organisation’s attention inward.
KEYWORDS: Jones Lang LaSalle, customer strategy, Harvard case study, Gulati, Marshall, reorganising,
C/B/1995. Intuit. Harvard Business School Case study analysis
- WORDS:
- 1950
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper is analysing “Intuit” case study by Cespedes. This paper presents an analysis of a case study written on a company named Intuit. The paper provides background analysis of the case study, problem statement and problem analysis that the company faced. Drawing from the analysis, the paper further on presents strategic recommendations along with creating important linkage between product, sales and services using examples.
KEYWORDS: Intuit, strategic management, Cespedes, Harvard case study, strategy,
C/B/1994. Indian Railways: Building a Permanent Legacy? Harvard Business School Case study analysis
- WORDS:
- 1850
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper analyses “Indian Railways: Building a Permanent Legacy” case study by Khanna, Musacchio and Tahilyani. This report examines the relationship between the financial performance of Indian Railway, the largest state-owned company in the world, and the structure of its organisation. In particular, the report examines the relationship of political factors on the decision making and management of the company, and how this has impacted the company’s performance over the previous 10 years. An evaluation of alternatives to problems is carried out finally looking at strategic recommendations.
KEYWORDS: Indian Railways, state-owned enterprise, managerial performance!,
C/B/1992. Slanket: Responding to Snuggie's Market Entry. Harvard Business School Case study analysis
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper is analysing “Slanket: Responding to Snuggie's Market Entry” case study by Deighton and Kornfeld. This paper is a discussion of the case study of Slanket, the sleeved blanket. It describes the case, and the problem of a copycat product called Snuggie. It discusses how Slanket must use social media such as YouTube, blogs, Facebook, Twitter, online review sites and other online advertising strategies to capitalise the collapse of its main competitor. It also asks how a pioneer in a new product category manages the runaway success of a follower in light of Snuggie becoming a pop culture phenomenon and talked about on popular television programmes. Will the coming of Snuggie mean the end of Slanket?
KEYWORDS: Social media advertising, search engine, buzz, sleeved blanket, keyword advertising, Harvard Case study, Slanket, Snuggie,
C/B/1991. Western Union: Our World, Our Family. Harvard Business School Case study analysis
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper analyses “Western Union: Our World, Our Family” by Marquis. This report discusses the corporate citizenship programme by Western Union. It gives a general overview on the company’s background and examines the strengths and weaknesses via a SWOT analysis. It then describes how the corporate citizenship programme “Our World, Our Family” was devised and how it was implemented. This is followed by an analysis of how this new programme matches the requirements of Western Union’s stakeholders and the corporate strategy.
KEYWORDS: Western Union, SWOT, business model, corporate citizenship, stakeholders, Harvard case study,
C/B/1990. Intel NBI: Vivonic. Harvard Business School Case study analysis
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper analyses “Intel NBI: Vivonic” case study by Shih and Thurston. This essay analyses if Intel was capable of expanding into exciting new markets, in good times and bad and what was the right amount of funding and autonomy for a business with uncertain potential, and little overlap with its parent’s core. The paper also takes into consideration Vivonic’s strategy and whether it was sustaining or disruptive in nature and the effect on the markets served. It also asks what job Vivonic was trying to do for it’s customers and was this better than the alternatives?
KEYWORDS: Intel, NBI, Vivonic,
C/OM/179. Design Thinking and Innovation at Apple. Harvard Business School Case study analysis
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper is an analysis of Stefan Thomke and Barbara Feinberg’s Harvard Business School case study called ‘Design Thinking and Innovation at Apple’. In addition to an analysis of Apple’s approach to innovation and management, this essay also takes into account the different merits of the argument according to which the source of Apple’s current success resides in its design thinking and innovation outlook. The essay discusses key factors and alternative views of Apple’s success. Furthermore, the paper contains a problem statement, problem analysis, identification, criticism and assessment of alternatives. Finally, recommendations are given and conclusions are drawn.
KEYWORDS: Apple Inc, Design Thinking, Innovation, Case Study, Harvard case study,
C/B/1989. Campbell and Bailyn's Boston Office: Managing the Reorganization. Harvard Business School Case study analysis
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
This paper is an analysis of “Campbell and Bailyn’s Boston Office: Managing the Reorganisation” case study by Anne Donnellon, Dun Gifford Jr. about managing reorganisation in a fictitious investment bank’s Boston office. This paper analyses implications and effectiveness of the implementation of “Key Account Teams”. The paper analyses why Campbell and Bailyn’s Boston Office are making these design changes? How did Winston go about developing them? Why? How does the new vs old incentive system help or get in the way? Review Winston’s decision prior to the New York meeting. Afterwards, what should he recommend? How is Winston’s job different after the changes? The analysis uses Tushman’s congruence model and includes problem identification, analysis and discussion of major issues, identification and assessment of alternative solutions, recommendations and an implementation plan.
KEYWORDS: Congruence model, reorganisation, subprime crisis, specialist, generalist, performance management, Campbell and Bailyn’s, Harvard case study, Campbell and Bailyn’s Boston Office,
C/EN/23. Intel NBI: Radio-Frequency Identification. Harvard Business School Case study analysis
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
This paper analyses “Intel NBI: Radio-Frequency Identification” case study by Shih and Thurston. This paper relates to the case study ‘Intel NBI Radio-Frequency Identification’. Key areas and issues are addressed throughout the paper. The writer looks at the challenges of establishing new disruptive businesses within an established firm. The essay also discusses if Intel’s massive manufacturing, operational, brand and marketing strengths make it worth Reed’s while to continue looking for an internal sponsor in addition to asking if divestiture a better bet for Intel’s RFID Operation. Considerations are made as to what criteria Intel should use to value the incoming offers, whether a cash acquisition was the best offer or if taking equity in a small start-up would have been more beneficial given the state of the UHF RFID market. Finally, the non-financial implications if Intel were to divest its RFID business are looked at together with analysing if NBI continue to incubate the RFID Operation? Could this business ever be interesting to Intel and how the business return the most value to Intel, now that it had established itself in the marketplace.
KEYWORDS: Intel, radio-frequency, RFI,
C/M/1231. Design Strategy at Samsung Electronics: Becoming a Top-Tier Company. Harvard Business School Case study analysis
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents analysis of “Design Strategy at Samsung Electronics: Becoming a Top-Tier Company” case study by Freeze and Chung. This paper examines Samsung’s global brand identity, with regards to its aggressive global marketing strategy, taking into consideration local design preferences and cultural contexts. It then goes on to explore the mechanics behind how a company achieves iconic status in a product or in a brand, with reference to the design of Samsung products. The writer looks at how a large design organisation with branches around the world should manage relationships with other disciplines such as marketing, engineering and manufacturing. Finally, this paper addresses the cross-functional relationships of a large, global design organisation, again, with reference to Samsung’s strategy.
KEYWORDS: Samsung, Design Strategy, Harvard case study,
C/B/1816. Strategic Management at SABMiller
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the theoretical and practical aspects of strategic management highlighting the need to establish core competences and capabilities in order to plan an effective strategy for the organisation. A case study is presented of SABMiller’s strategic capabilities and resources that contribute to their competitive advantage. Strategic analysis of the company is conducted using Value Chain, PESTLE and Porter’s five forces models, the company’s development strategy is discussed.
KEYWORDS: SABMiller, strategic analysis, PESTEL, Value Chain, Porter’s five forces,
C/B/1815. Strategic Report on SABMiller
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the theoretical and practical aspects of strategic management highlighting the need to establish core competences and capabilities in order to plan an effective strategy for the organisation. A case study is presented of SABMiller’s strategic capabilities and resources that contribute to their competitive advantage. Strategic analysis of the company is conducted using Value Chain, PESTLE and Porter’s five forces models, the company’s development strategy is discussed. This paper addresses the following questions: Analyse and evaluate the development of core competences and capabilities as the foundation of SABMiller’s strategy, and how the competences and capabilities drove their strategy. Analyse the external environment of SABMiller, and assess the extent to which its strategy is market driven. Analyse and critically discuss the SABMiller’s development of strategy, using evidence from the SABMiller case study to illustrate your argument.
KEYWORDS: SABMiller, strategic analysis, PESTEL, Value Chain, Porter’s five forces,
C/B/1813. Southwest Airlines: low-cost carrier's success through strategic operations
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the success factors behind the US low-cost airline Southwest Airlines (SA) describing the company’s background, the principles of their business approach, the target market, the low-cost strategy, the flexibility of business and service delivery, the operations across a wide route network, airport selection, etc.
KEYWORDS: Southwest Airlines, low-cost airlines,
S/B/516. Analysis of strategic options for JC Penney's (JCP) and Comfort Zone
- WORDS:
- 3600
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the strategic options available to JC Penney's (JCP) and Comfort Zone (CZ) in gaining competitive advantage. SWOT analysis of the companies is conducted. The sources of competitive advantage for both companies are considered using Porter's Generic model and discussing the difficulties of making the choice between cost leadership and differentiation. Potential barriers to JCP and CZ strategy creation and implementation are highlighted.
KEYWORDS: JC Penney’s, JCP, Comfort Zone, competitive advantage, SWOT, Porter’s Generic strategies,
C/B/1728. Strategy of Heineken NV in UK beer industry
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the position of Heineken NV in the UK beer industry reflecting on the current developments within the industry and the major environmental factors affecting the production and consumption of beer. It is examined whether Heineken’s strategies and policies have been successful in dealing with the environmental challenges. The resources and value chain at Heineken NV are discussed.
KEYWORDS: Heineken, UK beer industry,
C/B/1718. Analyze the statements on Tesco's corporate website about their “core purpose” and “strategy” in the light of ideas about vision/mission/objectives and the link between those and actual strategies pursued by a company
- WORDS:
- 550
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper briefly examines Tesco’s corporate vision, mission and strategies discussing their alignment with the company’s operational strategies and the benefits gained through such alignment.
KEYWORDS: Tesco, corporate strategy, operational strategy,
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WHAT OTHERS HAVE SAID
Received paper - it has helped point me in the right direction for my research.Martin
