Browse our collection of papers in
Corporate Strategy: Case Studies
C/B/2693. Business and marketing strategies of eBay
- WORDS:
- 5750
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper examines the strategy of the online business eBay (E–Bay) presenting the background of the company, reviewing their international operations, evaluating the strategic importance of the company’s acquisition of Skype and discussing the benefits of this synergetic partnership. PESTEL analysis is conducted of the external factors influencing the company’s operations, their marketing strategy is discussed, the current challenges and success factors are highlighted.
KEYWORDS: Business strategy, marketing strategy, eBay, E-Bay, Skype, PESTEL,
C/HR/752. Strategic HRM, business strategies and market position of Bentleys Hotel
- WORDS:
- 3850
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the relationship between strategic human resource management (SHRM) and business strategies of Bentleys Hotel under the management of the Hilton Hotel. The issues of HRM are addressed including employee motivation, training and development, change management, etc. Features of the hotel industry are described, the company’s position within the industry is analysed using Porter’s five forces model. Recommendations to the hotel management are suggested on the basis of Ansoff analysis.
KEYWORDS: Strategic HRM, business strategies, Bentleys Hotel, Porter’s five forces, Ansoff,
C/B/2685. Strategic and Financial Analysis of WH Smith
- WORDS:
- 3850
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the performance of WH Smith PLC reviewing the company’s history and business divisions, describing the current situation in the UK retail oligopolistic market, identifying the risks faced by the company, evaluating their financial performance over 2005-2009, and providing investment recommendations with regard to the growth perspectives of the company.
KEYWORDS: Financial Analysis, WH Smith,
S/B/370. Causes of Nike's success and decline after 1990s
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the performance of Nike over the 1990s explaining the factors behind their success reflected in the company’s core values and mission, and identifying the elements of Nike’s competitive advantage. The issues of corporate social and environmental responsibilities faced by Nile after the 1990s are addressed discussing public reaction to their use of sweatshops. Recommendations are suggested about the ways to develop the company’s business during the next five years.
KEYWORDS: Nike, sweatshop, corporate social responsibility,
S/B/577. Grouchos: current position and recommendations for improvement
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the performance of the music retailer Grouchos assessing their current position, discussing the possible strategies to maximise the company's profits and suggesting recommendations about the changes that could increase Grouchos' revenue including their current website development.
KEYWORDS: Grouchos, music retailer,
S/B/576. Cost leadership approach of RyanAir and use of regional airports
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the cost leadership strategy (CLS) of Ryanair reviewing Porter's theory of generic strategies for competitive advantage, comparing the strategy of Ryanair with that of Easyjet, outlining the features of CLS, and discussing the implications of Ryanair's use of secondary and regional airports.
KEYWORDS: Cost leadership strategy, Ryanair, Easyjet, airports, Porter’s generic strategies,
C/B/2655. SWOT analysis of IKEA's business and generic strategies
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the strategy of the Swedish home furniture retailer IKEA describing the company’s background and history, conducing SWOT analysis of their generic and business strategies and discussing the causes of their success in European countries and their failure in the USA.
KEYWORDS: Business strategy, generic strategy, IKEA, SWOT,
C/B/2654. Resource Based View of Strategic Management in Euro Disney
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the process of strategic management in Euro Disney, the expansion of Walt Disney to Europe, exploring the company’s deteriorating performance along the lines of generic and business strategies, core competences, resource based analysis (RBA) and Hofstede’s model of cultural differences. Recommendations are provided about the ways to achieve strategic alignment, develop the European market, etc.
KEYWORDS: Resource Based View, Strategic Management, Euro Disney, generic strategy, business strategy,
C/B/2653. Wal-Mart's Generic and Business Strategy
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the generic strategy of Wal-Mart providing background information about the company and examining their use of core competences in gaining competitive advantage. Wal-Mart’s business strategy is described with references to Ansoff’s and Porter’s theories and the examples of the company’s global expansion
KEYWORDS: Wal-Mart’s Generic Strategy, Business Strategy, Core Competences, Global Strategy,
C/B/2637. Carrot or stick? Getting paid for innovation at Tessera Technologies. A Harvard Business School case study
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper analyses the Harvard Business School case study by Willy Shih, “Carrot or stick? Getting paid for innovation at Tessera Technologies,” assessing the company’s attempts to put a financial value on their intellectual property. The company licenses technologies to manufacturers, and patent licensing is the company’s main source of revenue. Some developments in the patent enforcement environment are causing the company concern about the viability of its business model. This paper discusses the problem in detail, evaluates alternative courses of action open to the company and provides a set of recommendations.
KEYWORDS: Licensing, intellectual property, patent, semiconductor, IC, integrated circuit, litigation, Harvard, case study, Tessera Technologies, resource analysis,
C/B/2636. Target Corporation: Maintaining relevance in the 21st century gaming market. A Harvard Business School case study
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
An analysis of the Harvard Business School case study, “Target Corporation: Maintaining relevance in the 21st century gaming market,” by Richard E. Wilson. The paper tackles the company’s need to create a business strategy for a period of three to five years to redefine or radically change Target Corporation’s place in the overall landscape of online and offline approaches to video game shopping. A background analysis, problem statement, problem analysis, identification and evaluation of alternatives, value proposition for the segments, an outline of the marketing mix and strategic recommendations are all provided. The essay aims to outline a keen understanding of the challenges faced by contemporary retailers as consumer needs change, new product innovations emerge, market structures evolve, and format pressures escalate.
KEYWORDS: Harvard, case study, Target Corporation, video games, 21st century, strategy, problem analysis, marketing mix,
C/B/2635. Target Corporation: Maintaining relevance in the 21st century gaming market. A Harvard Business School case study
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
An analysis of the Harvard Business School case study, “Target Corporation: Maintaining relevance in the 21st century gaming market,” by Richard E. Wilson. The paper tackles the company’s need to create a business strategy for a period of three to five years to redefine or radically change Target Corporation’s place in the overall landscape of online and offline approaches to video game shopping. A background analysis, problem statement, problem analysis, identification and evaluation of alternatives, value proposition for the segments, an outline of the marketing mix and strategic recommendations are all provided. The essay aims to provide answers to the following areas of investigation: to define the value proposition that will differentiate Target with attractive segments of future video game shoppers, to define the sustainable advantages that can be built through gaming product curation and improved shopping experiences for core consumers, to recommend a mix of retail formats and how they fit together, define what it will take to reach end-state for Target to reach video game consumers, to determine the new investments or competencies that are required, to create steps to defend Target’s future position against encroachment by conventional and emerging competition in gaming.
KEYWORDS: Harvard, case study, Target Corporation, video games, 21st century, strategy, problem analysis, marketing mix,
C/B/2634. Global diversity and inclusion at Royal Dutch Shell. A Harvard Business School case study.
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses the Harvard Business School case study by Sandra J. Sucher and Elena Corsi, “Global diversity and inclusion at Royal Dutch Shell.” This paper provides an overview of Shell’s implementation of its global Diversity & Inclusion (D&I) policies. The case considers the strategic benefits of promoting diversity across the organisation and provides recommendations to promote Shell’s D&I policies. A background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations are all provided.
KEYWORDS: Harvard, case study, global diversity, strategy, royal dutch shell, inclusion, managers, workforce,
C/B/2633. Global diversity and inclusion at Royal Dutch Shell. A Harvard Business School case study.
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses the Harvard Business School case study by Sandra J. Sucher and Elena Corsi, “Global diversity and inclusion at Royal Dutch Shell.” This paper provides an overview of Shell’s implementation of its global Diversity & Inclusion (D&I) policies. The case considers the strategic benefits of promoting diversity across the organisation and provides recommendations to promote Shell’s D&I policies. A background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations are all provided. Some important questions that the CEO Peter Voser had to address are outlined. First, should he or others attempt to respond to negative reactions to the composition of the new EC? What should they say? To whom? When? How? What goals, if any, should they set for the effect of the restructuring on the composition of Shell’s managerial workforce? How should they review the thousands of managers at the different levels of the organization and determine who should remain and who should be let go? What were the pros and cons of using D&I aspirational targets to manage workforce composition during the restructuring? And assuming roughly comparable capabilities, should candidates from targeted groups be preferred, even when they were reducing the number of managerial jobs in the organization?
KEYWORDS: Harvard, case study, global diversity, strategy, royal dutch shell, inclusion, managers, workforce,
C/B/2632. Shanzai! Mediatek and the white box handset market. Harvard Business School case study
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
An analysis of the Harvard Business School case study on “Shanzai! Mediatek and the white box handset market”, written by Willy Shih, Chen-Fu Chien and Jyun-Cheng Wang. Using background analysis, a problem statement, problem analysis, identification and evaluation of alternatives and strategic recommendations, the paper examines one of the world’s leading wireless semiconductor companies, which unleashed a Shanzhai counterfeit market by offering an innovative “complete solution” for handset manufacturers utilising 2.5G / 2.75G technology. By bringing affordable handsets to the masses, the company now finds itself being able to provide innovative solutions to the latest 3G market, with its sights sets on internalization and increasing participation among tier one handset producers.
KEYWORDS: MediaTek, White Box, Shanzhai, Emerging Markets, Disruptive Innovation, problem analysis, problem statement, strategic analysis, wireless, 2.5G, 2.75G, 3G, technology, handset, mobile phone industry,
C/B/2627. Fiat: Open Innovation in a Downturn (1993 – 2003). A Harvard Business School case study
- WORDS:
- 2800
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses the Harvard Business School case study on car manufacturer Fiat: Open innovation in a downturn (1993 – 2003) by Alberto Di Minin, Frederico Frattini and Andrea Piccaluga. With background analysis, a problem statement, problem analysis, the identification and evaluation of alternatives and strategic recommendations, the report outlines the fortunes of the company over a decade. One of the key elements of Fiat's recent resurgence is the superiority of its clean, fuel-efficient engine technologies that were mostly developed during the 1990s by Centro Ricerche Fiat (CRF). CEO Gian Carlo Michellone radically turned around CRF's organization and innovation strategy, adopting and mastering a strategic approach to innovation which would become known as the open innovation paradigm, ensuring success despite the heavy downturn of the industry and challenging economic times.
KEYWORDS: Innovation, economic climate, automobile industry, car industry, Fiat group, case study, Harvard, strategic analysis, background analysis, problem statement, problem analysis, identification and evaluation of alternatives, strategic recommendations, open innovation paradigm,
C/N/389. American Well: The doctor will e-see you now. A Harvard Business School case study
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses “American Well: The Doctor Will E-See You Now” a Harvard Business school case study by Elie Ofek and Ron Laufer. American Well offer an online ‘care system’ which allow consumers to connect with physicians immediately, regardless of geographic location and subject to an internet connection. This paper offers background analysis, a problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations. As such, the operations and business approach of American Well are evaluated and recommendations are made as they look to enter international markets.
KEYWORDS: American Well, Online care, technology, clinicians, physicians, internet, doctors, international market, strategic analysis, healthcare, Harvard, case study,
C/B/2618. Pandora Radio: Fire unprofitable customers? Harvard Business School case study
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The fortunes of Pandora Radio are discussed in this paper, an analysis of the Harvard Business School case study “Pandora Radio: Fire unprofitable customers?” by Willy Shih and Halle Tecco. Pandora Radio an internet music stream site, and its rapidly growing user base, loves the free customizable music stream under an advertising supported model. Pandora has to pay royalties for every song streamed, and has other variable costs that scale linearly with hours consumed, but it has taken no steps to restrict the amount of usage among its heaviest and most loyal users. Can Pandora make its model work when a significant percentage of its users cause it to lose money? A strategic analysis is made, starting with a problem analysis, a problem statement then leading to an evaluation of alternative solutions and strategic recommendations to get the company back on its feet.
KEYWORDS: Pandora radio, Harvard, case study, internet radio, customers, revenue generation, problem statement, strategic recommendations, problem analysis, evaluation of alternatives, corporate strategy, music industry, streaming, royalties, Tim Westergren,
C/B/2617. Chile as a potential market for Tesco
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper discusses the approach of Tesco into entering the Chilean market utilising the Uppsala model. The main feature of the model is to internationalise by going to nearby countries, and only after experiencing success there, to expand to markets that are further from the home market. Tesco is viewed as being in a strong position to achieve success internationally due to prevalent market opportunity, the leverage of the firm’s resources, and the guiding principles of management.
KEYWORDS: Chile, Tesco, Uppsala model, business strategy, international business,
C/B/2616. Ergo: Open sourcing research on complicated markets. Harvard Business School Case study analysis
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper analyses “Ergo: Open sourcing research on complicated markets” a Harvard business school case study by Baskar Chakravorti and Natalie Kindred. As a primary source research and consulting firm that specialises in obscure industries, opaque markets, and complicated geographies, Ergo was working on a joint-venture deal with a foreign sovereign wealth fund in 2009. The paper examines that, though this project would boost Ergo's visibility (and revenues) in international markets and represent a major step for the young firm, it also meant Ergo's leadership team would need to revisit some major strategic questions. Conflicts of professional interest, whether to embrace expansion or diversification, and to what extent Ergo's model of open-sourced expertise was even scalable are explored. Problem statements, problem analysis, identification and evaluation of alternatives and strategic recommendations are put forward
KEYWORDS: Ergo, business analysis, international business, international market, sovereign wealth fund, business strategy, markets, expansion, diversification, open sourcing, research, consultancy, expertise, entrepreneur, case study, harvard,
C/B/2614. A Marketing Problem and Solution: Case study of Virgin Mobile UK
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper addresses a marketing problem at Virgin Mobile UK and suggests possible solutions. With a potential conflict of budget allocation between sales and marketing and technological investment, there is discussion on whether the company can continue to compete with other mobile service providers in a crowded market. Also highlighted is the issue of bundling of media services which may not be sufficient in the long-term for the company to combat the financial, sales and marketing challenges they face. It is suggested that technological advances including VoiP, mobile instant messaging and advances in wireless technology, mean that Virgin Mobile UK’s core offering will be less competitive, or in some cases obsolete. The importance of the speed to market and adaptation to change are seen as problems to be solved to ensure continued success.
KEYWORDS: Marketing, Virgin Mobile UK, Virgin Media, bundling media, mobile virtual network operator, MVNO, technology, mobile phone industry, brand, sales!,
S/B/570. Strategic business analysis: Marks and Spencer
- WORDS:
- 3800
- DATE:
- 2010
- PRICE:
- 39.99 GBP
Using Marks and Spencer as the focus of its investigation, the essay charts the rise and fall of the iconic brand and aims to explain how the company went from being a long time market leader to an organization struggling to make profit. The external and internal factors involved in the company's demise are identified, and suggestions concerning marketing techniques, product sourcing and management style required to reverse their fortunes are highlighted.
KEYWORDS: Marks and Spencer, M&S, organizational failure, strategic marketing, success, business, company strategy, strategic analysis,
C/B/2603. Armellini Italian Ice Cream and Coffee Chain: Case Study
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the family owned Armellini Italian Ice Cream and Coffee chain analysing their strategic decision making during the periods of formation and growth, and discussing their Management by Objectives (MBO) style, the implications of their franchise policy, the issues of funding and financial risks, etc.
KEYWORDS: Armellini Italian Ice Cream and Coffee Chain, Management by Objectives, family business,
C/B/2602. Armellini Case Study
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the family owned Armellini Italian Ice Cream and Coffee chain answering following questions: Based on your familiarity with various models of the decision making process, which of these models do you consider has predominated in the strategy of Armellini Ice Cream and Coffee Chain during its formation and growth? Support your answer with examples from the case study and critically discuss whether or not the model adopted by Armellini is the most appropriate for future development. Armellini Ice Cream and Coffee Chain wishes to make a strategic decision as to whether to remain in its market niche. To what extent will a competitive forces analysis assist them in making this decision? In your answer identify additional information you might require to supply Helen with a full competitive forces analysis. What are the implications for the management of quality for the Armellini Ice Cream and Coffee Chain in adopting the franchise route to growth? Armellini Ice Cream and Coffee Chain seeks your advice regarding possible growth strategies. Other than franchising, how would you advise the company to grow? Consider issues of funding, financial risk, and managerial control in any growth strategy you propose.
KEYWORDS: Armellini Italian Ice Cream and Coffee Chain, Management by Objectives, family business,
C/M/1499. Lidl and Sainsbury's comparative analysis
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the competitive performance of Lidl and Sainsbury’s presenting a marketing mix analysis of the two companies, examining their operations strategies and exploring the growth opportunities and threats of their long-term development.
KEYWORDS: Lidl, Sainsbury’s, marketing mix, operation strategy,
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