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Corporate Strategy: Case Studies
S/B/351. Coca Cola: causes of brand decline
- WORDS:
- 5200
- DATE:
- 2008
- PRICE:
- 59.99 GBP
The paper examines the reasons behind the decline in the popularity of the Coca Cola brand considering the negative factors that have recently influences their brand perception along the lines of the PEST model, exploring the causes of the decrease in the sales of carbonated drinks over 2000 -2004, comparing them to other soft drinks, i.e. juices, bottled water, energy drinks, etc. SWOT and SMART analysis of Coca Cola is conducted suggesting solutions to their problems.
KEYWORDS: Coca Cola, brand, Pepsi, soft drinks, juice, bottled water, energy drink, sport drink,
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