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Corporate Strategy: Case Studies

C/B/925. External Factors influencing British Airways

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper examines the factors influencing the performance of the British Airways (BA) describing the business environment under globalisation, the external pressures for change, and their implications for organisational planning and strategic management.

 

KEYWORDS: British Airways, BA, globalisation, change, strategic management,

 
Other Papers On: British Airways