Browse our collection of papers in
Corporate Strategy: Case Studies

C/B/902. Internationalisation strategy of Black & Decker

WORDS:
3300
DATE:
2008
PRICE:
39.99 GBP

The paper examines the internationalisation strategy of Black & Decker (B&D), the US manufacturer and marketer of power tools and accessories. Theoretical approaches to entering foreign markets are reviewed with references to B&D practices, the structure and the HRM strategies of the company are analysed suggesting recommendations about their development.

 

KEYWORDS: Internationalisation, Black & Decker, foreign market entry,

 
Other Papers On: Internationalization
Other Papers On: Black and Decker