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Corporate Strategy: Case Studies

C/B/884. Report on Black and Decker's strategy

WORDS:
2800
DATE:
2008
PRICE:
29.99 GBP

The paper reports on the Black and Decker (B&D) Company describing their background and critical strategic aspects. Theories of internationalisation are reviewed including the Uppsala model, Transaction cost analysis model, Network approach, Business strategy approach (BSA), etc. Organisational structure of B&D is analysed, their HRM strategies are identified and described.

 

KEYWORDS: Black and Decker, B&D, internationalisation, HRM strategy,

 
Other Papers On: Internationalization
Other Papers On: Black and Decker