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Corporate Strategy: Case Studies

C/B/539. Master's Dissertation. Vodafone: Stuck in the Middle

WORDS:
15000
DATE:
2007
PRICE:
159.99 GBP

There have been a number of attempts to categorize and generalize the strategic management within business. However the typologies presented as Porter's Generic Strategies have received most attention in the literature, which suggests generic strategies of cost leadership, differentiation and focus. There have been mixed results of empirical researchers regarding the typologies and the role of 'stuck in the middle' strategy remains unclear to date. Therefore the current research undertakes the analysis of usability and applicability of Porter's Generic Strategies in the light of current turbulent and unpredictable operating environment. The Research has used the case study of Vodafone and its strategic management within UK to achieve the aims and objectives of the research.

 

KEYWORDS: Strategic Management, Strategy, Porters Five Forces, Stuck in the Middle, Vodafone, T,

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