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Corporate Strategy: Case Studies

C/B/49. Corporate Strategy of DEVRO

WORDS:
2500
DATE:
2003
PRICE:
29.99 GBP

Conclusion: The period of the 1970s was the era when prescriptive corporate strategic planning was particular strong. For example, the major UK food company, Spillers was just one example of prescriptive strategy in actions. Further strategic competitive concepts such as generic strategies, would be proposed in the 1980s. In mid 1980's more and more companies started switching from prescriptive strategy to emergent. One of the ways to apply emergent strategy using prescriptive model is to allow the disadvantages of the prescriptive model together with the advantages of the emergent approach. This is debatable because it may really work for some business and in a way it could work for Devro, although it would result in less flexibility and the lack of the ability to adapt to the changing environment fast.

 

KEYWORDS: corporate, strategy, devro,

 
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