Browse our collection of papers in
Corporate Strategy: Case Studies

C/B/4106. Thomas Cook Travel's strategies

WORDS:
735
DATE:
2011
PRICE:
9.99 GBP

The paper examines the strategies used by Thomas Cook Travel over 2009-2010 discussing their targeting at children consumers, the outsourcing of their human resource function to India, a focus on the online market, the establishment of a charter flight operator in Omsk, Russia, etc.

 

KEYWORDS: Thomas Cook Travel,

 
Other Papers On: Thomas Cook Group