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Corporate Strategy: Case Studies

C/B/2655. SWOT analysis of IKEA's business and generic strategies

WORDS:
3250
DATE:
2010
PRICE:
39.99 GBP

The paper examines the strategy of the Swedish home furniture retailer IKEA describing the company’s background and history, conducing SWOT analysis of their generic and business strategies and discussing the causes of their success in European countries and their failure in the USA.

 

KEYWORDS: Business strategy, generic strategy, IKEA, SWOT,

 
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