Browse our collection of papers in
Corporate Strategy: Case Studies

C/B/2637. Carrot or stick? Getting paid for innovation at Tessera Technologies. A Harvard Business School case study

WORDS:
1950
DATE:
2010
PRICE:
19.99 GBP

This paper analyses the Harvard Business School case study by Willy Shih, “Carrot or stick? Getting paid for innovation at Tessera Technologies,” assessing the company’s attempts to put a financial value on their intellectual property. The company licenses technologies to manufacturers, and patent licensing is the company’s main source of revenue. Some developments in the patent enforcement environment are causing the company concern about the viability of its business model. This paper discusses the problem in detail, evaluates alternative courses of action open to the company and provides a set of recommendations.

 

KEYWORDS: Licensing, intellectual property, patent, semiconductor, IC, integrated circuit, litigation, Harvard, case study, Tessera Technologies, resource analysis,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Tessera Technologies

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

strategy strategic business study strategies corporate school harvard management market examination financial performance company tesco corporation global future position british competitive uk ryanair development apple marks environment organisational international virgin starbucks spencer inc evaluation ibm ikea wal mart current marketing packard dissertation hewlett plc success hotel amazon options vs google motors vodafone key decline com dell assessment developing social recession news external mcdonald airways plan presentation internationalisation intel using advantage johnson sabmiller firm theory culture operations hr outline sony bp airlines model factors companies growth food comparative emi pestle situation boeing industrial maintaining design united share causes s investigation decision honda generic banking diversification bmw process exploration proposal nestle stakeholders responsibility studies sainsbury porter cost nokia view diversity southwest innovation retail low euro services computers ford allied transformation overview network disney heineken davidson vision black repositioning oreal decker level hotels critical mission electronics including airline singapore managing radio challenges environmental customers tnc adventure kfc de american globalisation nbi evaluate leadership petroleum hrm morrison barclaycard service st family brand cadbury customer cola music sources value armellini analyse infrastructure systems glaxosmithkline internal economic easyjet affecting burberry software capabilities pharmaceutical ltd chain chosen royal enter maintain inclusion dutch shell century relevance target models boots pfizer influences resource direction mobile forces bbc identify recommendations based gaming organisations crunch wireless faced issues european communications bay france impact tourism carphone ashley credit contrast mcdonalds energy i managerial laura volkswagen structure wh thomas cable smith morrisons harley zongshen fedex powergen cultural approaches motor air kpmg atlantic planning cook application dyson socio asda europe directions computer ericsson tiger biotechnological clock gsk prospects ethics novartis compass house improve example levels staffing brewers dillard conversion topcoder weaknesses setting twitter ei crowdsourcing coors marketplace opportunities megatoys product supermarket cheapest country meet hansen natural foods kraft eriska britain appropriate lvmh lang jones heights legacy intuit lofty dichotomies healthcare system electric reorganizing lasalle permanent career slanket responding terms world western union snuggie entry building mobility accounting railways indian unilever change practical compare websites reference pace reports judge succeed bowman assignment held resources competences primark pegasus towards win reconciling pest path forte cemex basf aspects merck dimensions impacts response equipped lloyds grouchos improvement airports regional swot approach bentleys focus competing pepsi risk ebay behaviour coke microsoft threats electricit paid profitability getting carrot stick sector tessera benefits akzo fair trade technologies wars nestl gazprom answers entertainments sport merlin discovery questions products modern gallery tate gamble chemicals procter eastern nations situational marriott goals regulations practices governance mercadona hilton siemens philips ag vivonic successful phone iphone ergo sourcing transducers ministry enhancing solution research strengths composite travel potential chile complicated markets coffee cream digital imaging kodak lafarge knight perspective sustainable lidl southern ice sound italian scottish sab pc handset estate box telecom millers white selected housing easy jet smart phones hallmarks nobel agencies automobile piezo perspectives unprofitable fire industries pandora doctor fiat facebook mediatek shanzai downturn yoghurt riders technology yum brands latin factual emergent changed intended america daimlerchrysler formula manchester stakeholder brewing policy route forward examine formulated astrazeneca diageo wimm pepsico brief middle singtel bill dann reflective statement learning formalised marriot introduction theories li critically changes recommend period clarke king kleenmaid fine honeywell asset performing communication vega zabg aerospace zimbabwe burger fishbein supermarkets somerfield improving wm solutions ning citigroup store influencing football club liverpool manufacturer paypal encountered stuck master river piano al pearl chinese waitrose conditions kbous trading abercrombie fitch les political inn investment premier aldi broadcasting harrods guilty drinks isdabs lastminute entrepreneurial organisation convergence substitution beers paradoxes alliance team alitalia sky gourmands contemporary repurchase program implementation creation warehouse effective toyota choice appraisal devro chelsea fc consultancy bally textile proposed orange infotech dhl china abc llp touche developments deloitte baby wear zealand wine creek coopers jaguar cars packages pvt nearly focused kds