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Corporate Strategy: Case Studies

C/B/2635. Target Corporation: Maintaining relevance in the 21st century gaming market. A Harvard Business School case study

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

An analysis of the Harvard Business School case study, “Target Corporation: Maintaining relevance in the 21st century gaming market,” by Richard E. Wilson. The paper tackles the company’s need to create a business strategy for a period of three to five years to redefine or radically change Target Corporation’s place in the overall landscape of online and offline approaches to video game shopping. A background analysis, problem statement, problem analysis, identification and evaluation of alternatives, value proposition for the segments, an outline of the marketing mix and strategic recommendations are all provided. The essay aims to provide answers to the following areas of investigation: to define the value proposition that will differentiate Target with attractive segments of future video game shoppers, to define the sustainable advantages that can be built through gaming product curation and improved shopping experiences for core consumers, to recommend a mix of retail formats and how they fit together, define what it will take to reach end-state for Target to reach video game consumers, to determine the new investments or competencies that are required, to create steps to defend Target’s future position against encroachment by conventional and emerging competition in gaming.

 

KEYWORDS: Harvard, case study, Target Corporation, video games, 21st century, strategy, problem analysis, marketing mix,

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