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Corporate Strategy: Case Studies
C/B/2627. Fiat: Open Innovation in a Downturn (1993 – 2003). A Harvard Business School case study
- WORDS:
- 2800
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses the Harvard Business School case study on car manufacturer Fiat: Open innovation in a downturn (1993 – 2003) by Alberto Di Minin, Frederico Frattini and Andrea Piccaluga. With background analysis, a problem statement, problem analysis, the identification and evaluation of alternatives and strategic recommendations, the report outlines the fortunes of the company over a decade. One of the key elements of Fiat's recent resurgence is the superiority of its clean, fuel-efficient engine technologies that were mostly developed during the 1990s by Centro Ricerche Fiat (CRF). CEO Gian Carlo Michellone radically turned around CRF's organization and innovation strategy, adopting and mastering a strategic approach to innovation which would become known as the open innovation paradigm, ensuring success despite the heavy downturn of the industry and challenging economic times.
KEYWORDS: Innovation, economic climate, automobile industry, car industry, Fiat group, case study, Harvard, strategic analysis, background analysis, problem statement, problem analysis, identification and evaluation of alternatives, strategic recommendations, open innovation paradigm,
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