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Corporate Strategy: Case Studies

C/B/2494. Corporate strategy of Marks and Spencer

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper examines the corporate strategy of Marks and Spencer (M&S) outlining the weaknesses in the company’s operations and corporate management, and analysing their transformational strategy and new corporate direction including M&S international expansion. Future perspectives of M&S strategic development are considered.

 

KEYWORDS: Corporate strategy of Marks and Spencer, M&S,

 
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