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Corporate Strategy: Case Studies

C/B/2265. Strategic directions of pharmaceutical companies GSK, Pfizer and Novartis

WORDS:
1250
DATE:
2010
PRICE:
19.99 GBP

The paper examines the strategic development of companies operating in the pharmaceutical industry, i.e. GlaxoSmithKline (GSK), Pfizer and Novartis. Key competences, capabilities and resources of GSK are discussed with references to the theory of strategy.

 

KEYWORDS: GlaxoSmithKline, GSK, Pfizer, Novartis, pharmaceutical industry, strategic directions,

 
Other Papers On: Pharmaceutical Industry
Other Papers On: GlaxoSmithKline (GSK)
Other Papers On: Pfizer Corporation
Other Papers On: Novartis