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Corporate Social Responsibility

S/B/140. Role of ethics and CSR in creating a competitive advantage

WORDS:
3100
DATE:
2005
PRICE:
39.99 GBP

The aim of this report is to review whether the concept of CSR (Corporate Social Responsibility) can be strategically used in business to create a competitive advantage. It will define CSR, explore both CSR & business ethics, analyse current CSR concepts and related strategic theory, before evaluating the effectiveness of CSR as a tool for creating competitive advantage and drawing conclusions

 

KEYWORDS: Business, ethics, CSR, corporate social responsibility, competitive advantage, strateg,

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