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Corporate Social Responsibility

P/B/641. Theoretical issues of CSR

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper examines the aspects of corporate social responsibility (CSR) viewing it from the stakeholder perspective and providing its theoretical background including CSR types based on the motivation pyramid by Maslow, the influence of national culture on CSR, European and US approaches to CSR, CSR factors influencing the health of poor people, responsibilities of transnational pharmaceutical companies, etc.

 

KEYWORDS: Corporate Social Responsibility, pharmaceutical, health,