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Corporate Social Responsibility

P/B/596. Corporate social responsibility and public relations: review of approaches and comparative analysis

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper examines the concepts of corporate social responsibility (CSR) and corporate public relations (PR) providing a review of theories on CSR, PR, corporate accountability, etc. Similarities and differences between these notions are identified, the role of PR as a management tool of the corporations reputation is argued.

 

KEYWORDS: corporate, social, responsibility, public, relations, review, approaches, comparative,

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