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Corporate Social Responsibility

P/B/554. Dissertation. Corporate social responsibility in SME: theory and case study

WORDS:
9000
DATE:
2003
PRICE:
99.99 GBP

The paper examines the strategic significance of corporate social responsibility (CSR) providing a review of literature on the theory of CSR, Maslows hierarchy of needs, definitions of SME, CSR at SME, etc. A case study of the screen and digital printing Company is conducted on the basis of primary research methods (interviews) and secondary data interpretation. Conclusions are made about CSR in respect to employees, customers, suppliers and the community at large.

 

KEYWORDS: dissertation, corporate, social, responsibility, sme, theory, study,

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