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Corporate Social Responsibility

E/B/146. Corporate reputation and social responsibility

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines the efforts of multinational enterprises (MNE) to reduce their negative impacts on enviromenal sustainability. The factors affecting corporate reputation are reviewed focusing on the issues of corporate social responsibility (CSR) in Wal-Mart and McDonald's. Recommendations about strategic CSR are offered.

 

KEYWORDS: Corporate reputation, social responsibility, CSR, Wal-Mart, McDonalds,

 
Other Papers On: Wal-Mart