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Corporate Social Responsibility

C/B/4231. CSR and company's financial performance

WORDS:
2150
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the concept of corporate social responsibility (CSR) reviewing its history and definitions, exploring approaches that make a company socially responsible, discussing the relationship between CSR and financial performance, and using the example of Junction Hotel who increased their financial performance by enhancing social responsiveness.

 

KEYWORDS: CSR, corporate social responsibility, financial performance, Junction Hotel,

 
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