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Corporate Social Responsibility

C/B/4155. Corporate social responsibility and sponsorship. Case study: Serge Lutens and the London Centre for Nanotechnology

WORDS:
450
DATE:
2011
PRICE:
9.99 GBP

This paper looks at corporate social responsibility (CSR) in relation to sponsorship. The paper aims to examine the different stages of CSR that can be adopted during processes of sponsorship. The paper then suggests a CSR sponsorship initiative for Serge Lutens and the London Centre for Nanotechnology.

 

KEYWORDS: corporate social responsibility, CSR, sponsorship, sponsorship initiative, Serge Lutens, London Centre for Nanotechnology,

 
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